Adidas
Adidas, a brand with strong values
Adidas: a equipment supplier turned to sports performance
Adidas is founded in 1949 in Germany by two brothers ADI And Rudolf Dassler. The company is first named "Dassler" before becoming later Adidas. For anecdotal basis Rudolf Dassler Vol then on his own to create his company known as Puma. Understanding the need for the performance of sports shoes is the main motivation of the two founders. Adidas begins by producing sports shoes for football and Adidas bags, which remain the flagship products of the company. One of the first stars to wear the brand's products is Jesse Owens. He won 4 gold medals at the Berlin Olympic Games in 1936. Over the years, Adidas has become more and more present during the Olympic Games, and managed to become the brand that sponsors games in 2012. World known as the name of "three -band", Adidas later crosses a bad pass from which she will get out by renewing her image and widening her product range sneakers.
At the origin of one of the greatest innovations in the sneakers : Boost
Wishing to innovate and compete with technology Air developed at Nike, Adidas develops what will become one of the most popular soles. In partnership with a laboratory specializing in the field, the German brand is developing technology Boost. Much more advanced than the old EVA sole, this innovation is perceived as a breakthrough in the history of the brand. This new technology is still used today with, for example, Yeezy Boost Created by Kanye West. Adidas ends up associating his name with younger and popular movements like that of hip-hop and begins to set up in Street culture. This is confirmed by the vast advertising campaign "Adidas All in" of its fashion branch Adidas Originals Called "All Originals resume". In 2011, the first episode of this campaign highlighted the stars like Lionel Messi or the rapper B.O.B.
Influential adidas ambassadors: Kanye West, Pharrell Williams
Today, with his many collaborations, as with Kanye West for the brand Yeezy Or Pharrell Williams for the NMD Human Race, the German brand is one of the biggest names in streetwear And remains a brand choice for all lovers of sneakers ! Indeed the brand with 3 bands and Kanye West represent one of the most prolific collaborations in recent years. There are more than a dozen models revisited by the famous rapper, stylist and American designer. Arrival as a UFO This collaboration has established itself as the reference of the style streetwear. But Adidas does not hesitate to venture into the world of haute couture with world famous and pioneer ambassadors in this sector. We can note the collaboration with Yohji Yamamoto and his label Y3 who revisits technologies from the German brand and all in the sobriety of the Japanese artist. Likewise the very famous Belgian designer Raf Simons also left his claw by signing a magnificent "Dad Shoes" with the Raf Simons Ozweego 2. Whether it is the world of haute couture, the streetwear or rap, Adidas always manages to identify the cultural codes of the sneaker and streetwear By offering us comfortable models with lifestyle style.
Adidas basketball Samba, Adidas Gazelle And adidas Campus : the comeback of retro designs
Thanks to the Blokecore trend, the timeless adidas imagined for football like the Samba and the Gazelle, make their comeback. At the origins of the movement: the British football culture of the 70s, 80s and 90s which will experience a revival of popularity during the 2022 World Cup but also via multiple collaborations with entities like the Gucci house, Human Made of Pharrell Williams , Sporty and Rich by Emily Oberg and Kith by Ronnie Fieg.
Adidas Campus
Descended from the adidas Tournament designed for basketball, the adidas Campus was initially a hit with the hip-hop and streetwear scene. But it was skateboarders in particular who made the biggest splash with this silhouette, designed in soft suede and featuring the Three Stripes in leather. Today, it's perfectly in tune with the Y2K trend and goes perfectly with any 2000s look.
Adidas Gazelle
An iconic model from adidas, the Gazelle has been the star of the German brand's catalogue since its creation in 1968. Designed to help top-level athletes achieve their goals, it is now one of adidas' most popular models, its suede upper and leather details having become iconic. Wear it anywhere, for any occasion.
Adidas Handball Spezial
Launched in 1979 for handball players, the adidas Spezial has become a staple of sneaker culture. Its suede upper and rubber sole give it a timeless retro look that makes it one of the trendiest products of the moment.
Adidas Ultra Boost
The same year, the German equipment supplier revealed to us the one who will be nicknamed "
The Greatest running Shoe Ever ". The Adidas Ultra Boost Presents a primeknit upper: a advanced engineering technology that is knitted, rather than being sewn, which makes the stem light, adapted to the foot and produced with a minimum of waste. But what characterizes the silhouette is its cushioning Boost. Created by BASF (the largest industrial producer in the world), it was in 2013 that Adidas acquired patents of energy back of energy. In a NBA match, Kanye West will proudly wear the very first ultra Boost OG, just after the announcement of his new contract with the German equipment supplier. This is how sneakerheads will fall under the spell and comfort of the running. She will play the role of front door for the range Yeezy and its designs such as Yeezy Boost 350.
Adidas Stan Smith
Created in 1964, the Stan Smith is undoubtedly the most iconic model of the three-strips brand. Its perforated white leather upper combines comfort and durability. The one who today is an essential of the Lifestyle wardrobe was originally only a performance model created around collaboration between the tennis player Stan Smith and Adidas.