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Taking inspiration from the dad-shoe trend, Kanye West and Adidas release the cleavage-busting Yeezy 500 silhouette in 2017!
A reference in the world of music, the multi-talented artist has launched himself into the fashion sector and has made a series of collaborations, each one more popular than the last. He has worked with brands such as Nike and Louis Vuitton. In 2015, following numerous disagreements with Nike Kanye West decided to create his own brand in partnership with Adidas: Yeezy.
The young company launched several models in the year of its foundation, the Yeezy Boost 750, the very first shoe, quickly followed by the Yeezy Boost 350 in versions 1 and 2 and then the Yeezy 950. Over time, the designer established himself as one of the most influential figures in the fashion industry. With ultra-limited edition trainers being released, demand remains constant and fans flock to wear the latest silhouettes from Yeezy !
More recently, futuristic silhouettes like the Yeezy Boost 380 or the slip-on style Yeezy Slide that have been blasting the sneakers market!
It is in this context that the model of the Yeezy 500 is born. In 2017, the trend is the chunky sneaker. Also called dad shoe, this fashion is the sneakers and wide shoes of the 90s worn by American "dads". Kanye West is greatly inspired by this wave to imagine the silhouettes of the Yeezy 700 and the 500, which will try to compete with the flagship models of Nike. This new line of Yeezy 500 includes the color Blush, the very first release. Quickly attracting the curiosity of fans, the designer then decided to decline the model and then unveiled the next colors: Super Moon Yellow,Utility Black and more recently Salt.
Moving away from Adidas' signature Boost sole, the trainer is wider and has a more original look. Criticized at the beginning because of its very different design from the models currently on the market, the Yeezy 500 is now one of the most popular shoes among sneakers fans, with colours often marked by their sobriety!
Adiprene is a technology that aims to improve the performance of running athletes, a niche that Nike already has a strong presence in. This technology is implemented under the heel, in order to absorb the shocks generated by the changes of support and the stride. Often this technology is coupled withAdiprene+, which allows for greater stability and a certain explosiveness that is particularly visible during basketball. Thus Kanye West and his label Yeezy remain faithful to their values by bringing a touch of comfort to their silhouettes. This sole has seen its use explode with the appearance of basketball models resulting from collaborations with the famous point guard of Portland Damian Lillard or John Wall. More recently, the sole has been integrated into the latest Yeezy 700 V3, marking the revival of the model. Indeed, this technology, which is less expensive than boost , allows us to offer comfortable models at a much lower price. You will have understood, Yeezy does not hesitate to use the latest innovations to combine design and comfort for its models.
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