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Kanye West does not deny his keen eye for fashion and has a long history of doing so. It all started in 2004 when he revisited the Air Max 180, a tribute to The College Dropout, a pair that was original and rich in colour. In 2005, he followed this up with the Pastelle Clothing project, which never actually saw the light of day. A few years later, he collaborated with the famous fashion house Louis Vuitton for the production of several models of sneakers. The same year, he released the "Air Yeezy " with Nike which was a huge success. Kanye West's desire to make it in the fashion industry intensified when he decided to spend two years with Italian luxury shoe designer Giuseppe Zanotti to learn more about the industry.
It was not until 2015 that the artist revealed to the general public his new project in collaboration with the German brand Adidas, the Yeezy. With the Yeezy Boost 750 Light Brown, or the " Glow in the Dark ", he never ceases to amaze fans of sneakers. It features perforations on the toe box, a zip on the inner side and a glow-in-the-dark semi gum sole. The Yeezy 350 V2 are by far the brand's best-selling sneakers because of their simplicity, especially in colour. But Kanye decided to offer more, to imagine something different and avant-garde, with the recent creation of new flip-flops, called Yeezy Slide.
Several months after the release of the very futuristic Yeezy 380 and the many colours of Yeezy 500In November 2019, Kanye West will be presenting his new flip-flops, Yeezy Slide, with unique and somewhat avant-garde characteristics, alongside Adidas. Indeed, the American rapper strikes hard and proposes a new partnership with the three-strips brand. It's a minimalist pair of slide shoes that look like summer flip-flops. Nevertheless, Kanye is looking to improve the environmental footprint through this pair made in part of algae and EVA foam. It offers a sleek aesthetic, unparalleled comfort and a "shark tooth" sole that completes the design beautifully. To date, four colours are available: Yeezy Slide Bone Desert Sand, Resin, Earth Brown; enough to satisfy the sneakers community before the summer and the return of the different flip-flops/slides!
While not everyone is happy about the craziness and originality, Kanye West is a popular personality who uses his image to let his creativity run wild. Being different doesn't scare him; quite the contrary. Like his Yeezy 700He draws on his imagination and memories to impress the public to this day. He uses his status to democratise his innovations throughout the world.
Thus, he manages to launch fashions and make people talk about him, like the Yeezy Slide, simple "clappers" which nevertheless agitated the press and the fashion world. But for our American multi-billionaire, more is needed: why create something simple when you can make something bigger? This is why each of his models is extremely elaborate, to the point of revising their composition every six months. As mentioned earlier, theYeezy Slide is made from algae, sourced fromAtlanta, used to replace some of the fossil fuels usually used in the manufacture of sneakers. Kanye West is an emblematic figure in the sneaker business thanks to his abundant creativity in tune with the times.
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