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Jordan

Air Jordan 4 Military Black

Air Jordan

From€320.00

Air Jordan 4 Sail Canvas

Air Jordan

From€265.00

Air Jordan 4 Infrared (2022)

Air Jordan

From€235.00

Air Jordan 1 Mid Diamond Shorts

Air Jordan

From€200.00

Air Jordan 1 Low Washed Denim

Air Jordan

From€145.00

Air Jordan 1 Low Shadow Toe

Air Jordan

From€170.00

Air Jordan 1 Mid Onyx Curry

Air Jordan

From€110.00

Air Jordan 1 Mid SE Homage

Air Jordan

From€195.00

Air Jordan 1 Mid Sonics

Air Jordan

From€150.00

Air Jordan 1 Mid Triple White

Air Jordan

From€135.00

Air Jordan 1 Mid Alternate Bred Toe

Air Jordan

From€135.00

Air Jordan 1 Mid Dark Teal

Air Jordan

From€180.00

Air Jordan 1 Mid UNC (2022)

Air Jordan

From€305.00

Air Jordan 1 Mid Shadow Red 

Air Jordan

From€140.00

Air Jordan 1 Low Bred Toe (2021)

Air Jordan

From€140.00

Air Jordan 1 Mid Pastel Grind

Air Jordan

From€165.00

Air Jordan 1 Mid SE Zen Master

Air Jordan

From€155.00

Air Jordan 1 Mid Grey Green

Air Jordan

From€180.00

Air Jordan 1 Low Steel Blue

Air Jordan

From€170.00

Air Jordan 1 Low SE Homage

Air Jordan

From€170.00

Air Jordan 1 Low Vintage Grey

Air Jordan

From€190.00

Air Jordan 4 Retro Red Thunder

Air Jordan

From€275.00

Air Jordan 1 Mid Linen

Air Jordan

From€235.00

Air Jordan 4 Shimmer

Air Jordan

From€340.00

Air Jordan 1 Low Marina Blue

Air Jordan

From€155.00

Air Jordan 1 Low Pastel Tie-Dye

Air Jordan

From€165.00

Air Jordan 1 Mid Light Mulberry

Air Jordan

From€175.00

Air Jordan 1 Low Lemonade

Air Jordan

From€165.00

Air Jordan 3 Retro Cardinal Red

Air Jordan

From€210.00

Air Jordan 1 Mid Light Madder Root

Air Jordan

From€155.00

Air Jordan 4 Retro University Blue

Air Jordan

From€380.00

Air Jordan 1 Low OG UNC (2022)

Air Jordan

From€210.00

Air Jordan 1 Low Mocha

Air Jordan

From€200.00

Air Jordan 1 Retro High OG A Ma Maniére

Air Jordan

€290.00 €480.00



AIR JORDAN BRAND: MORE THAN A BRAND – A REFERENCE

MICHAEL JORDAN, THE MOST TALENTED BASKETBALL PLAYER OF ALL TIME

Jordan, an iconic name for an iconic brand. To fully understand what the brand stands for, you need to know the man behind its foundation: Michael Jordan. Perhaps the most famous athlete in the world, the man nicknamed "The G.O.A.T. " is one of the most admired sportsmen in the history of basketball and sport in general! In 1984, still at the beginning of what was to become a remarkable career, he signed a sponsorship contract with the sports equipment manufacturer Nike. For the record, the Swoosh brand was never the player's first choice. Wearing Converse shoes throughout his formative years, specifically the Chuck Taylor 70 model, Michael Jordan wanted to be sponsored by the star brand .... The brand did not consider him "promising" enough and refused. Nike then made an offer to the young athlete, which he decided to decline, before trying his luck with their long-time competitor: Adidas. Unsatisfied with the proposal of the German brand, he finally accepted a deal with the American equipment manufacturer. Nike had indeed come back with a financial offer that the future Hall of Famer could not refuse: 2.5 million dollars over 5 years, as well as the creation of a clothing line in his name and payment of royalties for each item sold.

AIR JORDAN 1, AIR JORDAN 3, JORDAN 4, ICONIC SILHOUETTES

The first silhouette of this partnership, the Air Jordan 1. It was an immediate commercial success, fuelled by the controversy the model created in the field. A second model of the Air Jordan was released with more limited success. Next came the Air Jordan 3 designed by Tinker Hatfield. The deal took a whole new turn, with the athlete creating his own brand within Nike in 1997. A historic event in the history of sport, making him the highest paid sportsman in the world. This is how the brand with the Jumpman, Air Jordan was born. More than 100 models will emerge from this association including the Air Jordan 5 or the Air Jordan 6. The brand acquired an unprecedented worldwide resonance, becoming the benchmark for sports equipment. As for the rest ... The rest is history!
More recently, the Jumpman brand has built on the success of several silhouettes to shape its image. We note the multiplication of the colours of its very trendy Air Jordan 1 Mid several reissues of the iconic Air Jordan 1 High as well as numerous editions of the Air Jordan 1 Low. Other lesser-known silhouettes such as the Air Jordan 11 or one of the revelations of the year, the Air Jordan 4The brand's lookbooks also feature other lesser-known silhouettes, such as the or one of the year's revelations, the

 

OFF-WHITE, TRAVIS SCOTT, KAWS, UNIQUE COLLABORATIONS

As one of the most coveted brands of sneakers , Jordan does not hesitate to adapt its models by making important partnerships. For example, the Air Jordan 1 Retro High in collaboration with Virgil Abloh and Off-White or the one for the film Spider-Man, paying tribute to the mythical Marvel hero. The brand of " his Airness", sponsors sports, films or artists and is thus deeply involved in urban culture. We can note the magnificent collaboration with the Houston rapper Travis Scott. The singer revisits the iconic Air Jordan 1 by reversing the swoosh with a unique mocha colorway. More than a brand, Jordan is today a universal symbol.

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