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Air Jordan 1

Air Jordan 1 High OG Denim

Air Jordan

From€235.00

Air Jordan 1 Mid Diamond Shorts

Air Jordan

From€235.00

Air Jordan 1 Low Washed Denim

Air Jordan

From€160.00

Air Jordan 1 Mid Onyx Curry

Air Jordan

From€120.00

Air Jordan 1 Mid Alternate Bred Toe

Air Jordan

From€150.00

Air Jordan 1 Mid Triple White

Air Jordan

From€140.00

Air Jordan 1 Mid Sonics

Air Jordan

From€160.00

Air Jordan 1 Mid SE Homage

Air Jordan

From€215.00

Air Jordan 1 Mid Dark Teal

Air Jordan

From€200.00

Air Jordan 1 Mid Shadow Red 

Air Jordan

From€160.00

Air Jordan 1 Low Bred Toe (2021)

Air Jordan

From€125.00

Air Jordan 1 Mid SE Zen Master

Air Jordan

From€175.00

Air Jordan 1 Low SE Homage

Air Jordan

From€185.00

Air Jordan 1 Mid Grey Green

Air Jordan

From€215.00

Air Jordan 1 Low Marina Blue

Air Jordan

From€170.00

Air Jordan 1 Low Shadow Toe

Air Jordan

From€195.00

Air Jordan 1 Mid Linen

Air Jordan

From€250.00

Air Jordan 1 Mid Multi Knit

Air Jordan

From€175.00

Air Jordan 1 Low Steel Blue

Air Jordan

From€185.00

Air Jordan 1 Mid Light Mulberry

Air Jordan

From€190.00

Air Jordan 1 Mid Light Madder Root

Air Jordan

From€170.00

Air Jordan 1 Mid Pastel Grind

Air Jordan

From€190.00

Air Jordan 1 Retro High OG A Ma Maniére

Air Jordan

€300.00 €480.00

Air Jordan 1 Low Vintage Grey

Air Jordan

From€210.00

Air Jordan 1 Mid Coconut Milk

Air Jordan

From€170.00

Air Jordan 1 Low Pastel Tie-Dye

Air Jordan

From€175.00

Air Jordan 1 Mid Reverse Chicago

Air Jordan

From€170.00

Air Jordan 1 Low Lemonade

Air Jordan

From€170.00

Air Jordan 1 Mid White Black Royal

Air Jordan

From€230.00

Air Jordan 1 Low White Grey Blue

Air Jordan

From€175.00

Air Jordan 1 Low Mocha

Air Jordan

From€215.00

Air Jordan 1 Mid Taxi

Air Jordan

From€140.00

Air Jordan 1 Mid White Snakeskin

Air Jordan

From€160.00

Air Jordan 1 Mid UNC (2022)

Air Jordan

From€270.00



AIR JORDAN 1, THE ICONIC JORDAN BRAND SILHOUETTE

 

THE AIR JORDAN 1, A MODEL WITH A STRONG HISTORY

The Air Jordan 1 High... Perhaps the most iconic figure in history (with the exception of the Air Force 1).

A symbol of hip-hop and sports culture, the history of Michael Jordan's iconic shoe is matched only by its popularity. Popular with fans and newbies alike, the Air Jordan 1 is simply a must-have. And the story doesn't end there: Jordan Brand has released two versions of the legendary pair that are still going strong today: the Air Jordan 1 Mid and the Air Jordan 1 Low ! Wearable with all types of clothing, from skirts and dresses for women to slim-fitting trousers for men, the Air Jordan 1 has been regularly adapted over the years. A classic with many lives, from the Union Los Angeles shop to Travis Scott, many actors of the culture sneakers have had the right to have a version in their effigy! Men, women: this shoe has captured the hearts of all generations through iconic collections and collaborations. Designed for the NBA, the Air Jordan The shoe was originally designed for the NBA, but has quickly taken on the codes of street culture to become a true fashion phenomenon. We find ever more striking reinterpretations of Nike's retro trainer.

 

A B-BALL SNEAKER AHEAD OF ITS TIME

The sneaker originated in the basketball courts. Created in 1985 by Peter Moore, a very famous designer also known for being the creator of the Equipment range at AdidasThis pair is made up of an architecture and design close to the Air Force 1. It was the very first pair to be marketed by the brand Air Jordan co-created by Michael Jordan and Nike. Although it is far from the Jumpman logo, the signature winged ball, more commonly known as the "Jordan Wings", can still be found on the original model. In terms of performance, Nike's Air technology has been used in the sole since 1985 to provide maximum comfort and support as well as ankle protection. Available in three colourways, white, white and red, and black and red, this pair appeared to be a UFO with its leather upper and unprecedented look for its time.

 

THE HISTORY OF NIKE MODEL AIR JORDAN 1 WITH THE NBA

For the record, the first red and black version of this silhouette, called Bred, was not allowed on the courts by the NBA. It did not respect the dress code of the championship. Michael Jordan was fined $5,000 for each appearance with the Air Jordan 1s on his feet on the court. Nike paid each fine and used the controversy to promote the model. What is less known is that Michael Jordan took some time to accept this version of his signature sneaker. Leaving this bad first impression behind him, it is with the Air Jordan 1 that "his Airness" won the Rookie of the Year award, participated in his first Slam Jam contest and gave his team one of the best seasons in its history!

AIR JORDAN 1: 3 CULTMODELS

Initially, Jordan's signature sneakers Nike released in 1985 will be available in an edition High with iconic colorways such as the Chicago, in the colours of Michael Jordan's team: the Chicago Bulls. Made exclusively in South Korea, the Bred, Black Toe, White/Black colourways will follow the course of the signature collection launch and will be worn by MJ himself during the 1985/1986 NBA championship season. At the same time, several sneakers with different colorways will be unveiled by Nike: the Royal Blue, the Shadow, the UNC and the Natural Grey which will be reissued exclusively in 2021. Although these colourways were not worn on the field, they were a huge success thanks to the various advertising campaigns and became a real must-have in the culture sneakers. A Metallic Pack will be unveiled later and will introduce the Air Jordan 1 Low to the general public. In 2020, the Metallic collection will be included in the Air Jordan 4 of 1989. It was not until the early 2000s that retro editions appeared, reintroducing the OG colorways in a brand new shape, the Air Jordan 1 Mid. It will be quickly reappropriated by women and the young public more focused on fashion than sportswear and will allow Jordan Brand to rejuvenate its audience sneakers.

THE AIR JORDAN 1 AND ITS COLLABORATIONS

Since the end of the 2000s, the Jumpman brandhas collaborated with several brands and cultural entities. The first of these was none other than Levi's in 2008. 10 years later, the famous jeans brand unveiled the Air Jordan 4 Levi's, which was very popular with collectors. In 2014, the hype movement arrives. Hiroshi Fujiwara, creator of the Fragment Design brand, unveils the Air Jordan that will revolutionize the world of sneakers forever. Taking the color-block from the Black Toe, the Japanese artist will replace the red heel tab with an electric blue that will be the signature of the artist's label. The hightop then recognized an unprecedented popularity and was seen on the feet of the most influential people in culture such as Kanye West. But it was the latter's best friend, Virgil Ablohwho really changed the game with the Air Jordan 1 High Off-White Chicago released in 2017 as part of the The Ten. A real tidal wave, the sneakers revisited by the Chicago creator will be the first to be deployed in a flurry! A year later, in 2018, Union L.A, an iconic Los Angeles shop run by Chris Gibbs, will unveil two magnificent Air Jordan 1s, the Storm Blue and the Black Toe. After a collaboration with Spider-Man, Jordan's creative teams will team up with another close friend of Ye, Texas artist Travis Scott on the highly acclaimed Air Jordan 1 High Retro Travis Scott and his iconic inverted swoosh which will be La Flame's signature from 2019. A low top version will follow the release. In 2020, Jordan Brand is partnering with French luxury brand Dior for two sneakers special limited editions of 8,500 worldwide. They feature Made In Italy construction with genuine Italian leather. Thanks to the many collaborations, the Air Jordan 1 has continued to renew itself over time and has succeeded in appealing to people outside the Jordan movement. 

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