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The Air Jordan 1 Retro High... Perhaps the most iconic silhouette in history (with the exception of the Air Force 1).The Air Jordan 1 is the first pair in the Michael Jordan line, created in 1985 by Peter Moore. The model is originally intended for the NBA floors but, not respecting the dress codes of the championship, it is not allowed under penalty of a fine of $ 5000. The numerous collaborations with Marvel, Virgil Abloh, Travis Scott and more recently Dior, have allowed the pair to reach a new audience. Popular with both fans and enthusiasts, the Air Jordan 1 has simply become what is known as a "best-seller" or "must-have"... Timeless and iconic, this silhouette has conquered the hearts of all generations through time, and now sees a future filled with light...
It is important to note that the mythical Air Jordan is also available in two other versions: the Air Jordan 1 Mid, a true success of the year 2020 and 2021, followed by the Air Jordan 1 Low!
The abundant diversity of Air Jordan 1 High lies above all in its prestigious collaborations. For example, J. Balvin teamed up with Jordan Brand to create a colourful tie-dye pair. The history of the Air Jordan 1 High began in 1985 with the Air Jordan 1 Chicago OG, worn by Michael Jordan, who at first did not like the colours of the pair:"they remind me of the devil". He finally managed to convince himself after long negotiations, and a multitude of colorways with different stories followed. The Air Jordan 1 High OG UNC to Chicago, which is based on Michael Jordan 's sporting career, brings together two colourways, echoes of two key periods in his life. The Air Jordan 1 High Fearless edition is a new tribute to the basketball player's career: the blue represents the Tar Heels team and the red the Chicago Bulls. Finally, the Air Jordan 1 High Defiant was originally designed for basketball players, for example the Air Jordan 1 High Retro OG Defiant Laker Nike SB Lakers. These colourways therefore mark the history of the model and help to create a real identity for the collection. But this is not the only reason for the success of the Air Jordan 1 High. The collaborations also anchor the model a little more each time in the history of the sneakers.
Other silhouettes such as the Air Jordan 3 or one of the biggest revelations of recent years, the Air Jordan 4Other silhouettes such as the or one of the biggest revelations of recent years, the will in turn become silhouettes marked by iconic collaborations!
Nike is capable of offering us luxury models, as is the case with its unique collaboration with Dior. Indeed, on the occasion of the 35th anniversary of Nike 's Air Jordan and the very first launch of the Dior Homme collection in the United States, the two brands have joined forces to create the sneaker of our dreams: the Air Dior, which revisits the flagship model of the Air Jordan 1 High. Presented in Miami last December, the Air Dior is a unique model, between luxury and streetwear.
Travis Scott and Nike have teamed up once again to create an original and retro trainer.After the Air Jordan 4 Cactus Jack, the Air Jordan 1 Retro High Travis Scott is now available . The American rapper hits hard with this brown and white leather sneaker. A reversed swoosh and a small pocket at the back of the shoe, which will surprise once again the fans of Air Jordan.
These collaborations therefore help to democratise the model to a wider audience from different backgrounds. It is a way to make the model even more prestigious, and to highlight the hard work of the brands/artists through a unique creation.
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