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A true symbol of hip-hop and sports culture, the history of the Air Jordan 1 is as dense as the one of the unavoidable Air Force 1. Popular with both fans and longtime enthusiasts,this pair is simply what we call a "must-have". This sneaker originating from the basketball courts was created in 1985 by Peter Moore, the very famous designer also known for being the creator of the range Equipment at Adidas. The architecture and design of the sneaker is close to the Air Force 1It was the very first shoe to be marketed by the brand Air Jordan co-created by Michael Jordan and Nike. Just as on the original model, we find the famous winged ball more commonly known as "Jordan Wings" which served as a signature. In terms of performance, Nike's Air technology has been used in the sole since 1985 to provide maximum comfort and support as well as enhanced ankle protection. For the anecdote, the first version of this shoe named Bred was not allowed on the courts by the NBA. It did not respect the dress code of the championship. Michael Jordan was fined $5000 for each appearance with the Air Jordan 1 High to the feet on the court. Nike paid each of the fines and used this controversy to promote the model.
Far from having only in common with the Air Jordan 1 High its name, the Air Jordan 1 Mid is directly inspired by it. Offered to the public to offer a different style and in the continuity of the model OG, the Air Jordan 1 Mid has the same leather construction and design, but is built lower than its big sister, with a collar that stops at mid-ankle. Also a way for the Jumpman brand to expand its range, as it is also the case with the Air Jordan 1 LowThis mid-rise model is both more aesthetic for some people and more practical depending on the pieces chosen to create an outfit that will match perfectly. It is therefore a success for Jordan which has accomplished the challenge of transcribing all its history in different versions of the model, leaving a wide choice for lovers of Air Jordan 1 according to their preferences, the seasons and their mood of the moment. The prices of the silhouette also remain very attractive, which is not negligible considering the democratization of the resale of rare pairs of sneakers such as the Air Jordan 11 !
Thought for both men and women, the unisex aspect of the model is also one of the main reasons of its success!
Since the subject of the wide choice offered by Jordan has been discussed, how can we not mention the multitude of colors offered? Passing by rather sober and discreet versions as with the Air Jordan 1MidWolfGrey or the Air Jordan 1 MidWhite Light Smoke Grey but also by more audacious and colored silhouettes, like the Air Jordan 1 Mid To My First Coach, the Jumpman brand thinks of the tastes of each one. This silhouette has also been able to quickly seize the codes of the "street culture" to conquer the heart of all generations through some special editions and collaborations more than successful. We find in particular reinterpretations always more original as the pack Fearless and its very successful Air Jordan 1 Maison Château Rouge, but also with the Air Jordan 1 Mid UNC which takes the colors of the University of North Carolina where Michael Jordan played. This emblematic color of Jordan Brand will also be declined on the very trendy Air Jordan 4.
The Jumpman brand will undoubtedly continue to impress the community with new colours and special editions sneakers with new colours and special editions, to be found on Wethenew!
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starting at 200€*.
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