AIR JORDAN 3, AN INNOVATIVE AND REVOLUTIONARY MODEL

A STRONG HISTORY, AN ICONIC MODEL: AIR JORDAN 1

A classic in lifestyle and basketball silhouettes, the Air Jordan 1 has made its mark on fashion and sport, most notably with the very popular Air Jordan 1 Mid. Over the years, it has become a must-have shoe that fans have been raving about with each release. This sneaker was born after the release of the Dunk High. Inspired by the model, Peter Moore redesigned the pair for basketball and to allow Michael Jordan to shine on the NBA floor. Incorporating Air technology, it will completely revolutionize basketball silhouettes and relegate the Converse Chuck Taylor to the background. Perfectly adaptable to any outfit, the Air Jordan 1 has gradually become the sneakers lifestyle must-have in your wardrobe. Propelled by iconic collaborations such as with the famous label Off-White and the Houston rapper Travis Scottthe Air Jordan 1 High has taken the Michael Jordan brand into another dimension. Note that a low version also exists with the mythical Air Jordan 1 Low ! But in a process of innovation and to keep its ambassador, the American firm is going to propose new, more imposing and technical models like the Air Jordan 4, the Air Jordan 5 or the emblematic Air Jordan 11. Jordan Brand is not ready to stop for the greatest pleasure of the fans.

AIR JORDAN 3, THE JORDAN BRAND REVIVAL

Preferred model of Michael Jordan, the silhouette of the Air Jordan 3 is the very first drawn by the legend model Tinker Hatfield in 1988. Creator among others of the Air Max 1He worked closely with the No. 23 player on the design of this and all subsequent Jordans. Universally recognised as a jewel of technology and performance, the Air Jordan 3 is one of the most iconic Jordans. This one comes on the heels of an earlier version that suffered from a more than lukewarm reception.... With the release of the Air Jordan 3, the brand became one of the biggest names in sports equipment. Since the release of this model, the Jordan logo has officially become that of the Jumpman, replacing that of the winged ball. Representing Michael Jordan in the middle of a dunk, the new signature is directly taken from a photo taken during a shooting of "his Airness" in action. It will be used on the tongue of the Air Jordan 5 and the lace lock of the Air Jordan 6 !

AIR JORDAN 3: A SNEAKERS WITH A UNIQUE DESIGN

In terms of look and design, we find on the pair the air bubble specific to the Nike Air technology on the sole. The " Elephant Print", pattern reminiscent of elephant skin, is present on the back of the shoe and on the front reinforcement of the shoe. Finally, the upper of the Air Jordan 3 is made of box leather and the sole of various polyurethane components, giving it flexibility and resistance through the years. The silhouette is also distinguished by a slimmer design than the Air Jordan 4! It is with the Air Jordan 3 on the feet that Michael Jordan carried out one of his best seasons and obtained the title of MVP, best player of the championship, for the first time in NBA. He also won a mythical victory over Dominique Wilkins in the dunk contest. This victory is still attributed today to the incredible performance of the model created by Hatfield. Today available in many variations, the Air Jordan 3 isone of the most emblematic silhouettes in the history of the brand and basketball in general. A must-have model, full of history, a "must-have" for fans and aficionados of sneakers !

AIR JORDAN 3: UNIQUE COLLABORATIONS

Nike is based on collaborations and colorways that are always more effective than the others. Among them is the magnificent Air Jordan 3 Quai 54 in collaboration with the Parisian event. A world-renowned street basketball competition, this collaboration features the competition's colour codes. Each year a silhouette is revisited, and it is during the 14th edition that we saw this model, a real nod to basketball and streetculture. Nike also collaborates with famous singers and rappers like DJ Khaled. We find 2 magnificent Air Jordan 3 with the colour Father of Asahd and Grateful, the American producer shows us his intense love for the brand of Michael Jordan. True collector's items, these two sneakers are now sold out at unimaginable prices. As a long-time partner, the Japanese concept store Atmos has proposed a pack composed of its famous Air Max 1 Elephant Print and a very successful Nike Air Jordan 3. Released in March 2017, this very limited collaboration has made a big splash. Thus, the Nike Air Jordan 3 was able to break away from the floors to now walk the streets of the world.

AIR JORDAN 3 RETRO: THE HYPE OF SNEAKERS OLD SCHOOL

Several questions arise between the differences between the Retro versions and the other editions of Air Jordan 3. The main difference lies in the design of the sneaker, the Retro iterations take the same shape as when these pairs were born at the feet of Michael Jordan. The Air Jordan 3 Retro Racer Blue is the perfect example! Note that in 2022, the retail price of the Air Jordan 3 will increase from 160 to 180€, which will translate into a slight increase in the resale price on the most expected colorways of Air Jordan 3. No change is in sight for the sizing which remains the same as before: take your usual size.