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Long before the sneakers futuristic designs anchored in popular culture, Balenciaga wasthe name of an ingenious Spanish designer, Cristobal Balenciaga, who revolutionised the history of fashion. Self-taught, his keen taste for women's fashion was nourished by the work of the greatest Parisian couturiers, whose work he admired. Fleeing the civil war in 1936, he settled in Paris where he supervised his third fashion house. Nicknamed the "King of Parisian Couture", his creations are a sublime alliance between intense black, Hispanic curves and bold colours.
When he died, Nicolas Ghesquière took over the artistic direction of the brand. Then in 2015, when Demna Gvasalia became director of Balenciaga, it was the beginning of a new era, streetwear, extravagant and elegant. The house developed the sneakers business , in a zany and futuristic style. The luxury company underwent a striking evolution, when one compares the chic and feminine pieces to the increasingly stunning contemporary collections.
While Balenciaga was able to purify women's bodies at the peak of its life, the brand has been rejuvenating its marketing since the arrival of Demna Gvasalia, offering a choice of models that are anchored in the era of time. Demna proves that there are no limits in fashion and is reconsidering the codes of sportswear.
From FOAM, an innovative version of platform crocs, to Tyrex or Triple Squ, which revived the "dad shoes" trend, Balenciaga is synonymous with avant-gardism and innovation.With the creation of the Speed Trainer, sneakers with extreme comfort, the house has seduced millions of people around the world. Finally, the Trackrelmodel takes upthe challenge of making a practical pair of shoes, since it is similar to hiking trainers. The strength of the Spanish brand lies in its abundant originality, which has been the subject of some criticism. However, this eccentricity pleases and has made its mark.
Balenciaga relies on the most influential artists of our time to imagine collections that go beyond the public's expectations. For example, Sam Smith represents the fall-winter collection and Kristen Stewart is the muse of the brand. In addition, the house continues to develop in various categories, jewelry, accessories, men's clothing, and offers collections brimming with originality and know-how.
So Balenciaga knows how to shake things up in terms of fashion. This is what the house has done to the fashion industry in recent years, and what it intends to do in those to come. Between sneakers and meticulous, avant-garde streetwear, Balenciaga sees a bright future ahead...
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