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Jordan Fearless



THE AIR JORDAN 1, AN ICONIC MODEL

The first of a long line, the Air Jordan 1 has marked the generations by its history and its silhouette ahead of its time. In the 80s, Michael Jordan was still unknown to the general public. It is at the time of his entry into the NBA and under the impetus of his agent at the time David Falk, that Nike will snatch the raw talent of its competitors. Without knowing it the brand with the swoosh, had just signed the most prolific collaboration of the last decade.

The king of the floors is then designed its first sneaker model for basketball. And it is the famous designer Peter Moore who will create this iconic silhouette. It is in 1984 that we see appearing the first model. Consisting of a leather upper, this pair will come out in a variation of 3 colors (white on white, white and red and black and red). Of course we find the famous logo "wings" affixed on the top of the pair. Also conceptualized by Peter Moore, legend has it that he was inspired by seeing a child wearing a suit with wings ona plane from Portland to Chicago. What really made the model popular was not its design but its ambassador, Sir Michael Jordan. Achievement after achievement Michael Jordan proudly wore the Air Jordan 1. We note among them his first Slam Dunk Contest and his record of 63 points achieved against the Celtics of Larry Bird. And to amplify this influence, the NBA will even ban the famous color Bred thus inflicting Michael Jordan 5000 dollars in fines. This sneaker has not ceased to be revisited with exclusive collaborations as Jordan x Off-White but also more current concepts such as the collection Air Jordan 1 Fearless.

THE JORDAN FEARLESS ONES PROGRAM, A SYMBOL OF OUTREACH

At the end of the year 2019, Air Jordan unveiled an exclusive collection named "Fearless Ones". This Collection consists of a pack of Air Jordan 1 Mid symbolizing the dominance of the silhouette and its impact on urban culture and basketball. There are new colors revisited with new collaborations. Among them we note the very successful collaboration with the Parisian shop Maison Château Rouge or the Jordan x Clot.

Each collaboration revisits iconic colorways like the UNC or Chigaco. Through this collection Nike gives the chance to artists or designers to tell a story with a model with a strong heritage. For the model Maison Château Rouge which represents the European continent, we find the atmosphere of the French store. Youssouf Fofana, founder of the label and creator of the pair, explains how he wanted to retranscribe the African culture through strong colors such as brown or yellow, colors symbolizing the brand. Maison Chateau Rouge is basically an associative project aiming at helping the African continent through the production of bissap juice made in Africa. To finance this, Youssouf had the idea of launching his own brand, which has gradually become a label in its own right in the world of fashion. There are also collaborations featuring artists such as the graffiti artist Blue the Great, an artist from Los Angeles. He shares his love for primary colors and painting. Through this program Jordan Brand wants to show the cultural richness of street culture, by bringing a creative and ethical approach.

FROM AIR JORDAN 1 WITH AFFIRMED COLORWAYS

We find 8 pairs with very different styles. The particularity of this collection is based on the reinterpretation of the materials used for each model. We count among them, the Air Jordan 1 Retro High Fearless OG which resumes the two emblematic colors UNC and Chicago with a beautiful shiny pattern. We also find the Air Jordan 1 Mid Fearless Melody Ehsani with an original and striking design. It consists of a combination of red, orange, pink, white and black for the left foot and blue, green, black and white for the right. But what makes all the charm of this pair are its two gold watch dials affixed to the base of the laces. Finally we can note the very successful Jordan 1 Mid Fearless Edison Chen CLOT which has a gray satin nylon upper embellished with the famous embroidered patterns of the label all over the upper. The Fearless collection is much more than a simple collection, it is an artistic project with a dimension of sharing around the Air Jordan 1 High

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