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New Balance 2002R

2002R Protection Pack Pink

New Balance

From€265.00

2002R Protection Pack Sea Salt

New Balance

From€360.00

2002R Protection Pack Rain Cloud

New Balance

From€440.00

2002R Suede Pack Forest Green

New Balance

From€210.00

2002R Protection Pack Phantom

New Balance

From€375.00

2002R Navy Cream

New Balance

From€190.00

2002R Black Dark Grey

New Balance

From€225.00

2002R Marblehead

New Balance

From€195.00

2002R Suede Pack Deep Ocean Grey

New Balance

From€180.00

2002R Grey Black JD Sports Exclusive

New Balance

From€225.00

2002R Protection Pack Mirage Grey

New Balance

From€190.00

2002R Suede Pack Black Fig

New Balance

From€195.00

2002R Light Bone Aluminium

New Balance

From€190.00

2002R Atlas Grey Lemon Haze

New Balance

From€200.00

2002R Protection Pack Dark Navy

New Balance

From€270.00

2002R Suede Pack Red Wine

New Balance

From€190.00

2002R GANNI Turtledove

New Balance

From€305.00

2002R GANNI Rain Cloud

New Balance

From€300.00

2002R Navy

New Balance

From€210.00

2002R Olive Brown

New Balance

From€220.00

2002R White Blue

New Balance

€160.00 €180.00

2002R Black Silver Green

New Balance

€200.00

2002R The Basement Olive Black

New Balance

From€300.00

2002R Bryant Giles

New Balance

€220.00

2002R Silver Metallic

New Balance

From€185.00

2002R Rain Cloud Angora

New Balance

From€200.00

2002R Calm Taupe

New Balance

From€190.00

2002R Bryant Giles Olive Green

New Balance

From€285.00

2002R Navy Grey

New Balance

From€200.00

2002R J.Crew Incense

New Balance

From€195.00

2002R Pocket Grey

New Balance

€205.00

2002R J. Crew Rain Cloud

New Balance

€220.00

2002R Gore-Tex Light Grey

New Balance

From€320.00

2002R Olive JD Sports Exclusive

New Balance

From€210.00

2002R Hiking Pack Beige

New Balance

€205.00

2002R Night Tide

New Balance

€190.00

2002R Rust Oxide

New Balance

From€195.00

2002R Navy Eclipse

New Balance

€200.00

2002R Truffle

New Balance

€180.00

2002R Mule Rain Cloud

New Balance

€170.00

2002R Sweet Caramel

New Balance

From€175.00

2002R thisisneverthat

New Balance

From€260.00

2002R Hiking Black

New Balance

From€300.00



NEW BALANCE 2002R: THE SILHOUETTE FAVORITE OF AFICIONADOS

NEW BALANCE 2002R: THE NEW HYPE

New Balancewas founded in1906byWilliam J. Riley,a shoemaker fromBostonwho set out to help people with foot problems by developing orthopaedic inserts which offered a better support the arch of the foot. The brand became internationally known for its comfort and quality in the 1960swhen it decided to enter the footwear market.running shoes.The brand distinguishes itself from its competitors thanks to the customised manufacture of its insoles, its particular attention to the choice of materials used, which are reputed to be superior to those on the market, as well as the finishes and details on the different inserts during manufacture, which is originally Made In USA. In the 1980s, the company decided to turn to the basketball court with its New Balance 550, but remains very well known thanks to the quality of its models made for racing, such as the Super Comp, which inspired the designer Charlotte Leeto design the New Balance 327. The brand with the capital "N" stands out for the support and stability of its silhouettes originally created for sporting activities. Over the years, it has acquired significant expertise in the technologies used in its models, such as the New Balance 992, which was made popular byApple founder Steve Jobs. The American manufacturer continues to reinvent its image by collaborating with new designers such as Joe Freshgoods or JJJJoundon its New Balance 990 range.

NEW BALANCE 2002R FOR MEN AND WOMEN: A BELATED SUCCESS

In 2010, the American designer Andrew Nyssen unveiled the New Balance 2002, a premium running shoe that was meant to be high-end and therefore Made In USA. It will be sold for $250, making it one of the most expensive sneakers in the history of New Balance. The silhouette was a niche success but failed to appeal to the general public. The pair was nevertheless considered THE perfect shoe by Ronnie Fieg himself. The KITH designer even said that the full-length gel cushioning system was a suspension worthy of a luxury car. The shoe's moodboard was inspired by Bentley sedans and Hublot watches. It was not until 2020 and a certain Tetsuya Shono that the silhouette was revived. Product Line Manager for New Balance Japan, Shono is a former footwear designer who looked at the international commercial flop of the New Balance 2002, which had found its audience in Japan. He then decided to design a prototype that takes the original upper but swaps the full-length gel midsole for that of the New Balance 860v2, an N-ERGY sole that has only gel on the heel. This is how the familiar New Balance 2002R was born. The Japanese designer added the "R" to signify that the 2020 model was the "retro" of the 2010 model, just like the names of the Jordan Brand reissues. One of Shono's decisive choices was to outsource manufacturing to Asia instead of the original Made In USA. With the cost of labour being cheaper, the launch price will see a huge drop from $250 to $130, much to the delight of fans New Balance.

NEW BALANCE 2002R: EXCEPTIONAL COLLABORATIONS

For the international launch of the model, New Balance decided to partner with Salehe Bembury. Former designer of the label Yeezythe New York artist was the vice-chairman of the department sneakers and footwear for men from the haute couture house, Versace. The result of this collaboration will be the New Balance 2002R Peace Be The Journeya pair that draws its inspiration from the Antelope Canyon in the southwestern United States. The successful partnership will continue in 2021 with the New Balance 2002R Water Be The Guidewhich takes up the colours of the falls Havasu Falls in Arizona in aquatic and desert tones.

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