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New Balance 327

327 Casablanca Holly Green

New Balance

From€210.00

327 Moonbeam White Navy

New Balance

From€170.00

327 Blue Yellow

New Balance

From€175.00

327 Primary Pack Red

New Balance

From€200.00

327 Casablanca Red Monogram

New Balance

From€270.00

327 Navy White

New Balance

From€190.00

327 Yellow

New Balance

From€155.00

327 Casablanca Orange

New Balance

From€440.00

327 Casablanca Green

New Balance

From€540.00

327 Orange

New Balance

From€200.00

327 Energy Lime

New Balance

From€220.00

327 Casablanca Green Logo

New Balance

€400.00

327 Atmos Realtree Camo

New Balance

From€460.00

327 Grey

New Balance

€110.00 €255.00

327 Black

New Balance

€200.00

327 Brown Grey

New Balance

€120.00 €205.00

327 Magnetic Blue

New Balance

€250.00

327 Dark Blaze

New Balance

From€220.00

327 Castlerock

New Balance

From€210.00

327 Concepts Cape

New Balance

€200.00

327 Undyed

New Balance

€350.00

327 Aries Black

New Balance

€240.00

327 Aries White

New Balance

From€240.00

327 Levi's Navy

New Balance

€200.00

327 Kawhi Seismic Moment

New Balance

€170.00

327 Primary Pack Blue

New Balance

€190.00

327 STAUD Sea Salt Atlantic

New Balance

From€200.00

327 Joshua Vides Process

New Balance

From€210.00

327 Casablanca Black Logo

New Balance

From€255.00



NEW BALANCE 327, A TRENDY RETRO DESIGN

NEW BALANCE 327 FOR MEN & WOMEN: ITS DESIGN AND INSPIRATION

New Balancewas founded in1906byWilliam J. Rileya shoemaker fromBostonwho set out to help people with foot problems by developing orthopaedic insolesThe brand became internationally known in the 1960s when it decided to integrate the The brand became internationally known in the 1960s when it decided to enter the footwear market. running shoes. Trainers such as the New Balance 990 and the New Balance 992 sneakers made the name New Balance and became popular through the decades thanks to their quality and comfort.

In 2020, the manufacturer called on Charlotte Lee, a Manchester-based British designer who has been working with the brand since 2014. During her design process, the designer has drawn on the brand's archives and taken inspiration from 1970s models such as the New Balance 320 and the Super Comp. The New Balance 327 takes onseveral details such as the asymmetric midsole, the V-shaped toe-box and thestudded outsole.

NEW BALANCE 327 CASABLANCA: AN UNEXPECTED REVELATION

For the launch of the model, the brand with the capital "N" collaborates with the Parisian label Casablanca and presents the silhouette during the Fall/Winter 2020 show at Paris Fashion Week. The luxury brand founded by Charaf Tajer reinvents the New Balance 327 with a retro-chicentreatment featuring Tennis Club inspired elements. The meticulous detailing of the silhouette is worthy of a haute couture house on the iterations Green and Orangeinspired Mediterranean aesthetic, very dear to the French-Moroccan designer. Later, the two entities will continue their collaboration by offering us the iterations Black, White, Red and Holly Green on the New Balance 327 but also on new models such as the New Balance 237 and the XC-72.

NEW BALANCE 327 : THE REVIVAL OF THE EQUIPMENT MANUFACTURER

The New Balance 327 is the first model specifically designed to establish the new strategy of New Balance. It consists of reintroducing an archival model of the brand by associating with another entity, be it a brand, a designer or another label. This is notably the case of the New Balance 550 which was originally designed in 1989 by Steven Smith but failed to conquer the basketball shoe market against models like the Air Jordan 4. It wasn't until 2020 and Teddy Santis, creator of the high-end streetwear shop Aime Leon Dore, that the retro trainer became a huge success among men and women. The very popular New Balance 2002R is also an archival model from 2010 that the brand decided to revive with the Peace Be The Journey and Water Be The Guide collaborations by Salehe Bembury from 2020. The following year, the Boston-based brand decided to partner with Chinese footwar designer Yue Wu to create the Refined Future collection, more commonly known as the Protection Pack.

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