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New Balance was created in 1906 by William J. Riley, a Boston shoemaker who set out to help people with foot problems by developing orthopaedic insoles that provided better support for the arch of the foot. The brand became internationally known in the 1960s when it decided to enter the running shoe market.
After success with racing models such as the New Balance 990the manufacturer decided to take on the basketball court with the 550 in 1989. This new b-ballssilhouette follows the classic trainer designs of the 1980s with a premium leather construction and rubber sole. It wasn't until 2020 that the vintage design became popular again with the community sneakers, as did the new New Balance 550 White Green.
In the midst of its 2020 revival, New Balance has decided to re-launch its retro model through a collaboration with the Aimé Léon Doredelabel Teddy Santis on the Oxford Basketballpack within the Uniform Program collection. The New York designer reworks the silhouette with a beige treatment on the sole and laces, giving it an aged look that will appeal to all basketball fans. sneakers. The collaboration was a resounding success in the sneakers sphere and was repeated on the brand's most emblematic models such as the New Balance 991 Made in UK design.
In the same spirit, the collaboration with sports agent Rich Paul uses a similar colour code of cream and sky blue tones, giving it the look of a luxurious relic frozen in time, with a style that pays homage to its 1980s heritage.
Are we going tot know a similar fate to the Nike Dunk Low? This is one of the unanswered questions for now. Indeed, because of its adoption by the general public and its trendy side, the New Balance 550 could be declined in multiple colors. New Balance could also choose to keep some form of exclusivity, as it is currently the guy with very low quantities, explaining resale prices sometimes very high.
By responding to the growing demand on the New Balance 550, the Boston brand could impose itself as a brand that can compete with Nike on the sneakers and sneakers in general.
With the appearance of the two colorways Syracuse and UNC, the firm seems to want to take inspiration from the most trendy colors of the moment, both for men and women. With the arrival of new models like the New Balance 2002R and the New Balance 327the American manufacturer aims to conquer a younger audience but continues to offer special editions on its legendary models like the New Balance 992.
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