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New Balance was created in 1906 by William J. Riley, a Boston shoemaker who set out to help people with foot problems by developing orthopaedic insoles that provided better support for the arch of the foot. The brand became internationally known in the 1960s when it decided to enter the running shoe market.
After success with racing models such as the New Balance 990the manufacturer decided to take on the basketball court with the 550 in 1989. This new b-ballssilhouette follows the classic trainer designs of the 1980s with a premium leather construction and rubber sole. It wasn't until 2020 that the vintage design became popular again with the community sneakers, as did the new New Balance 550 White Green.
In the midst of its 2020 revival, New Balance has decided to re-launch its retro model through a collaboration with the Aimé Léon Doredelabel Teddy Santis on the Oxford Basketballpack within the Uniform Program collection. The New York designer reworks the silhouette with a beige treatment on the sole and laces, giving it an aged look that will appeal to all basketball fans. sneakers. The collaboration was a resounding success in the sneakers sphere and was repeated on the brand's most emblematic models such as the New Balance 991 Made in UK design.
In the same spirit, the collaboration with sports agent Rich Paul uses a similar colour code of cream and sky blue tones, giving it the look of a luxurious relic frozen in time, with a style that pays homage to its 1980s heritage.
Willt meet a similar fate to the Nike Dunk Low? This is one of the questions that remains unanswered. Indeed, due to its popularity with the general public and its trendy side, the New Balance 550 could very well be declined in multiple colours. New Balance could also choose to keep a certain form of exclusivity, as it is currently the case with very low quantities, which explains the sometimes very high resale prices.
By meeting the growing demand for the New Balance 550, the Boston-based brand could establish itself as a brand that can compete with Nike on sneakers and trainers in general.
With the introduction of the two colourways Syracuse and UNC, the firm seems to be taking inspiration from the most fashionable colours of the moment, both for men and women. With the arrival of new models such as the New Balance 2002R and the New Balance 327With the arrival of new models such as the and the, the American manufacturer aims to conquer a younger public but continues to offer special editions of its legendary models such as the New Balance 992.
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