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It all began in 2001 with the New Balance 991, which marked a turning point in the history of the equipment manufacturer with the introduction of ABZORB cushioning, a foam that absorbs and dissipates the energy generated by the contact of the foot with the ground. This model was highly popularised by Steve Jobs, founder of Apple. A lover of the silhouette, the visionary often wore the model during his Keynotes, including the one in January 2007 when he presented the world with the very first iPhone. But on the occasion of the 100th anniversary of the manufacturer, the creative team of New Balance decided to give the New Balance 991 This would allow Jobs to fully embody his innovative side with a shoe that was as technologically advanced as his inventions. This is where the New Balance 992 was born. Exclusively made in the USA, it features an all-new ABZORB SBS sole for unparalleled comfort and cushioning across the sneakers spectrum. There is even a rumour that Jim Davis, owner and president of New Balance, specifically asked Steve Jobs for advice on the shoe's design. Jobs could be seen wearing his signature outfit: black turtleneck, slightly faded blue jeans and a pair of 992 Greys. It will be the most expensive trainer to produce in the history of NB and its range New Balance 990.
Production of the shoe was stopped in 2010. We will have to wait until 2020 to see the first retro editions which will benefit from a small improvement: the Ortholite insole. In the midst of the dadshoe frenzy, the 992 is appealing to a new, younger, more fashion-conscious audience who are fond of retro-running silhouettes like the New Balance 2002R. To mark the occasion, the Boston-based manufacturer decided to partner with several iconic sneaker culture entities from around the world to celebrate the return of the 2006 silhouette. In February 2020, on the occasion of Valentine's Day, the firm called upon the artistic director, Joe Freshgoods and his creative label Don't Be Mad to offer us the"No Emotions Are Emotions" collection and its 992 nicknamed"Anatomy of a Heart" which is inspired by the structure and colour code of the human heart. It will be released exclusively in Chicago during the NBA All-Star Weekend. A few months later, the Japanese streetwear label WTAPS, founded by Testu Nishiyama, will offer us its version of the military-inspired sneaker, exclusively released in Japan. This was followed by a special collaboration with Justin Saunders' Canadian creative label, JJJJound, on a pack of two 992s, a Brown edition and a Green. France is not to be outdone, as in October 2020, Younes Bendjima 's Parisian label Studio FY7 unveils a brand new version of the 992 that draws its inspiration from the architecture of southern Algeria, the designer's country of origin. Only 250 copies will be produced. The Parisian restaurant Paperboy Paris will also be entitled to its collaboration, which was based on the theme of the fried egg, in reference to the breakfasts that the establishment offers.
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