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Nike Air Max


The Air Max is one of the silhouettes that have marked the history of the sneaker forever. Designed in 1987 by Tinker Hatfield, famous designer of the Air Jordan 3and the Air Jordan 4 as well as many other classics, the pair is one of the first to adopt the Nike AIR technology and is especially distinguished by its unique design allowing a glimpse of the air bubble inside its soles through a small window at the heel.

In order to create the cutting-edge design of the Air Max 1Tinker Hatfield says he was inspired by the architecture of the Centre Pompidou in Paris where he was staying at the time. The tubes of the famous Beaubourg centre will enlighten the most famous designer of the swoosh brand. He then had the idea of integrating air tubes in the manner of those composing the façade of the Pompidou Centre. Nike first unveiled the model in a " White/Varsity Red " version, with a colour palette ranging from white to grey to red. The most emblematic colorway, it was reissued several times as part of the Air Max Day. Many other colours were later revealed by the Oregon-based brand. Following the success of this revolutionary pair of shoes, which was ahead of its time, the Oregon-based brand Nike develops new editions, each one more innovative than the last.



Themanufacturer 's aim is simple: to become more and more efficient while increasing the visibility of this " air bubble ". This is why the collection has welcomed many other silhouettes.

Air Max 90

The Air Max 90 was launched in 1990, a few years after the mythical Air Max 1. Unveiled with its InfraredThis colorway is now considered one of the most mythical of the range. With numerous collaborations and ever more mythical colours, the Nike shoe is today one of the most essential silhouettes in the Air Max range.

Air Max 95

The Air Max 95 is designed by Sergio Lozano at 1995The inspiration for this design came from the human anatomy and more particularly from the thoracic cage. It is the first Air Max to have an Air unit that covers thefront and theback of the foot. Its aggressive silhouette will be very popular with British burglars according to a London police study. It will be popular with Japanese collectors with some of its colours available exclusively in Europe and the US.

Air Max 97 

The Air Max 97 arrived in shops in 1997, seven years after the release of the Air Max 90. Originally designed as a running shoe, the Air Max 97 has become a lifestyle shoe. Designed by Christian Tresser, the pair features a fully visible Air-Sole unit and a wavy design that makes it so appealing. The main inspiration for the model is the aesthetics of Japanese high-speed trains, which are the epitome of aerodynamics. It was a huge success in Italy, particularly in Rome, where it was produced in several special editions. 

Air Max 98 

For the Air Max 98it is Sergio Lozano who is at the helm of this little sister of the 97. The sole is the same as the 97, but with a different upper. The release of 1998 will be entitled to several collaborations, notably with the brand Supreme. Its colour OG nicknamed Gundam refers to a Japanese anime about mecha fights, very popular in the 90s! 

Air Max 720 

The Air Max 720 is based on a much larger Air-Sole unit than previous editions. The emphasis is on practicality, combining comfort and materials such as mesh and leather. It is presented as an evolution of the Air Max 270 and is inspired by the aerospace aesthetic! 

With designs ranging from plain to colourful, the Air Max is a must-have trainer! With affordable resale prices on all sizes, these models are perfect for lifestyle use, whether you are a man or a woman!

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