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The first Nike Air Max arrived as a revolutionary feat in the world of basketball. Designed in 1987 by the greatest creator of the Swoosh brand, Tinker Hatfield, this sneakers has quickly conquered the heart of the fans of sneakers. It is the Air Max 1 which will open the way to a series of models that will gradually become icons for men and women. Incorporating the Nike Air technology, the first air bubble integrated into a sole, this sneaker has become the classic of the brand fromOregon. Its design is reminiscent of the imposing Pompidou Center in Paris and its colorful tubes. Legend has it that Tinker Hatfield was inspired by the architecture of the Beaubourg Center in Paris where he was staying at the time. Thus starting at the birth of the Air Max 1 Varsity Red, we have seen the appearance of several innovative models and all colors as the Air Max 97the Air Max 95 and of course the Nike Air Max 90. More comfortable, the silhouette of the 90s conquered the athletes with a better maintenance. Through competitions like the Paris On Air and the Air Max Day the American equipment manufacturer has been able to establish its position as an innovative brand while anchoring its Air Max sneakers in the minds of all generations.
Having been a resounding success, the Nike Air Max 1 had to find a successor. Tinker Hatfield has therefore redoubled his efforts to offer us a new and innovative model. More comfortable than the Air Max 1, this silhouette features a larger heel and air bubble to meet the needs of runners. The designer of the brand with the swoosh has always wanted to make sport accessible and to help all athletes. In this approach, he also reworked the pair with a leather reinforcement on the sides and a more aggressive, aerodynamic line that perfectly follows the movement of the stride. Released in a first iconic colourway InfraredThe sneakers was inspired by the Nike Air Max 1 and was even released in a unique colorway called "Air Pres" for US President George W. Bush Senior. The famous American politician will proudly wear the shoe on his daily runs, making it an iconic promotion. Designed for sports, this model will see itself diverted from its basic function to the current streetwear and urban culture.
Nike is the reference in terms of collaborations. Through its partnerships, the American firm has established its models as classics in the world of basketball. Over the last ten years, the Nike Air Max 90 has been revisited by designers but also brands with a strong heritage such as Levi's. The model's most iconic collaboration with the label Off-White founded by the famous designer Virgil AblohThe Chicago-based designer will complete the collection with a new look. The Chicago-based designer completely redesigned the model with a destructured swoosh sewn with a zig zag seam and transparent technical materials. Available in 3 colorways, Black, Whiteand Desertthis sneaker has completely driven trainer fans crazy. A beautiful pack in collaboration with the English media The Basement was released in October 2019. Through a colorway symbolizing the city of London and Glascow, Basement offers us a unique customization with a bag of several interchangeable swoosh. Recently, Nike has teamed up with Levi's, a famous denim designer, to offer customisation of a Nike Air Max 90 and a Nike Air Force 1. Nike is also taking its silhouette into a more premium universe with its collaboration with the high fashion label, UNDEFEATED, around a pack of 8 colours. Once again, the Oregon-based company has perfectly captured the trends to anchor its models in the history of fashion. sneakers.
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