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The Air Max model needs no introduction. Indeed, this range that has forever marked the history of the sneakers dates back to the last century. In 1987, the designer Tinker Hatfield was inspired by the George Pompidou Center to imagine a silhouette otherwise known as Air Max 1... In addition to this model, he is also at the origin of the design of two Air Jordanthe AJ3 and the AJ4.
Why is there such a buzz around Mr Hatfield's favourite model, the Air Max 1? The main reason is that the bubble sole technology, the Nike AIR technology, was first introduced on this model. Never seen before and unheard of at the time, this silhouette became emblematic and has since had several variations such as the " White/Varsity Red ". The Air Max Day plays an important role because it is during this event that several variations of the model are unveiled.
New silhouettes have of course followed the Air Max 1, which remains, from a historical point of view, the reference of the growing range.
The objective of Nike s objective is to continue to improve the AIR technology present on its models, while making it stand out in terms of visibility. Indeed, beyond the comfort and the incorporated technology, the key word remains success, in this case, success with the community sneakers. New models have been added to the Air Max range.
But the strength of the American giant lies in knowing how to live with the times. Indeed, Nike will continue its research, its analyses, with the aim of constantly placing itself as the preceptor of technologies sneakers... A daring but successful bet on the whole of its Air Max range, which has become a classic, a sure value of the sneakers.
It all started on 26 March 1987, when the first Air Max Day took place. A launch that left its mark, as expected, and confirmed that the Air Max range is definitely the queen of the trainer world. But this event, beyond celebrating the anniversary of the creation of the Air Max, is a real opportunity to highlight the range, by imagining reissues in colours, silhouettes, models, and to promote it further, with the implementation of physical launches, and thanks to all types of artists, places, activities. As an example, a showcase took place in a Citadium shop, hosting Joke and Dinos Punchlinovic.
Moreover, the importance of an event such as Air Max Day is doubly felt with the very special addition of inscriptions or illustrations affixed to the releases concerned. For example, the "3.26 " on the tongue of the Nike Air Max 1 Air Max Day, an exceptional and very limited iteration released for the occasion, was rightly noticed.
Thus, over the years, this date has quickly become a historic day celebrating the Air Max range. This day is both symbolic and commercial as it also allows the manufacturer to create special pairs. But what makes this day so unique above all is the enthusiasm of the community and the thousands of enthusiasts who come together every year!
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