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Nike Fear of God



NIKE FEAR OF GOD, BETWEEN SPORTWEAR ANDT INNOVATION

FEAR OF GOD, A BRAND, A MAN: JERRY LORENZO

Fear Of God, the cultural mix of grunge rock and hip-hop. This brand was founded by Jerry Lorenzo in 2013. Son of a famous American baseball player and fervent believer, he quickly became interested in fashion. Despite his lack of experience, he set up his own brand and label: Feat Of God.

Inspired by personalities such as Kurt Cobain or Allen Iverson and influenced by his faith, Jerry creates models whose soul lies in the curves. The brand works on long and oversized silhouettes and plays on the superposition of light materials. The comfort and practicality of the clothes are at the heart of Jerry Lorenzo's designs. The brand is becoming more and more popular thanks to the endorsement of many influential personalities such as Kanye WestKendall Jenner and Justin Bieber. They will not hesitate to publicly acclaim the artistic style and the products imagined by the American designer. With looks ranging from acid-washed jeans to XXL denim jackets and flannel check shirts, the designer brings together hip-hop and grunge influences for a current and popular result.

THE FUSION OF SPORTSWEAR AND FASHION

Jerry Lorenzo draws on his childhood and his experiences to infuse his label with his signature style and vision of fashion. He revolutionised the fashion world by creating a trend for "luxury sportswear ". Combining sport and fashion, a childhood memory that has followed him since the beginning of his rise in high fashion.

"When I was a kid... in the 80's and when I was finishing high school in the 90's, unlike today, it was the famous athletes and professional sportsmen who dictated how we wore our clothes on a daily basis" Jerry Lorenzo

The founder of the American label has always wanted to highlight the impact of sport and fashion in everyday life. Fear of God is not just a brand, it's a way of thinking, it's about feeling style, believing in your dreams and feeling good in your clothes. So we have seen hoodies, tee-shirts with large cuts and great comfort reminiscent of the clothes worn by basketball players in the 90s.

The brand also influenced the popular revival of concert merchandising with the clothing designed for Justin Bieber's Purpose Tour. Fear of God then collaborated with various brands, establishing its position as a strong emerging brand in the fashion world. One example is the collection with Nike which includes an ultra-popular line of sneakers . Like Virgil Abloh and Off-WhiteJerry Lorenzo and his brand have become one of the most important figures in fashion and streetwear!

A LANDMARK COLLABORATION: NIKE FEAR OF GOD

Fear of God and Nike bring us a revolutionary collaboration. With his first Air Fear Of God silhouette released at the end of 2018, Jerry Lorenzo takes a fresh look at the sneakers basketball brand with the swoosh. But the strength of this collaboration lies in its creative dimension, Fear Of God does not rework a model, it innovates by inventing their own silhouette under the pen of Jerry Lorenzo.

"It's a shoe that should only be judged by the emotion it evokes in a child seeing it for the first time, whatever it is" Jerry Lorenzo

This futuristic design silhouette features a bootie base framed by a flexible mesh and TPU construction. The translucent blue"Zoom" inlay on the sole brings a more technical approach to the pair. And for the final touch, nothing beats a mini swoosh reminding the collaboration with Nike. Available in several sober colours like the Sailthe Black or Ligh Bonethe sneaker was quickly adopted by fans of sneakers. A second version with a large swoosh was also released. In a more lifestyle-oriented direction, Fear of God will release two less technical silhouettes with the Air Skylon 2 and the Air Fear of God Raid. Also a collection of clothing reminiscent of the label's inspiration is available. With this collaboration, Fear of God has succeeded in amplifying its influence, to the point of becoming a long-lasting collaboration of theOregon-based brand.

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