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The brand Off-White was created in 2013 by Virgil Abloh. A complete and polymathic artist, Virgil Abloh is first and foremost an architect by training. After graduating in architecture and civil engineering, he started his career in music as a DJin the Been Trill collective with Heron Preston and Matthew Williams, two other designers, but also as artistic director of the albums Watch The Throne by Jay-Z and Kanye West and My Beautiful Dark Twisted Fantasy. At the same time, he launched his first clothing brand, Pyrex Vision, and became Kanye West's right-hand man, whom he considered his mentor. The assistant thus put together the entire launch of the brand YeezyHe then unveiled his RSVP Gallery concept store,, halfway between a fashion boutique and an art gallery. He ended up devoting himself almost exclusively to fashion. At least for the time it took to create his new brand Off-White in Milan.The Chicagoland designerbrought an innovative dimension to his new brand by combining streetwear and high fashion.


Strongly inspired by its urban background, the brand streetwear brand has luxury and arty influences. The emphasis is on the visuals, architecture and curves of its creations. He makes sure to highlight the exclusive and distinctive aspect of his creations, inspired by the way the greatest luxury houses operate. Off-White The brand quickly became the fashion reference and the new must-have brand for American stars. Thus, technical and modern collections are born. Between classic streetwear pieces such as hoodies and t-shirts, Virgil Abloh does not hesitate to innovate in its silhouettes sneakers like with the Odsy. We can thus find his label and his universe. The Milan-based brand has become very popular, and is gradually being invited to the catwalks during Fashion Week, a testament to the American designer's talent. Virgil Abloh was rewarded for his work by being appointed by the great French fashion house Louis Vuitton as artistic director of the men's collections. A true personality of the fashion sphere, he is the symbol of the meeting of streetwear and haute couture.


But it is his collaboration with Nike that turns the status of the designer and his brand around in 2017. That year the two companies released a series of sneakers, named " The Ten". The collection focuses on 10 iconic models of the Swoosh brand and is divided into two lines: Revealing and Ghosting. The 5 silhouettes of the Revealing collection are: a Air Jordan 1a Nike Air Max 90a Nike Air Presto, a Nike Air VaporMax and a Nike Blazer Mid. And the 5 from the Ghosting collection are: a Nike Air Max 97, a Nike Zoom Fly SP, a Nike Air Force 1Nike React Hyperdunk 2017 and Converse Chuck Taylor. It will completely rethink the silhouettes of the brand with the swoosh with a destructured approach. We see the appearance of new materials with transparent fabrics revealing all the details of each pair. And the famous red"zip tie" brings the final touch, iconic signature of Virgil Abloh. Released in very few quantities, this collaboration has completely unleashed the fans of sneakers. The two entities will then continue this collaboration for a few years, revisiting one by one the most iconic models of Nike such as the Dunk Low with the collection"The 50"!


Died on Sunday 28 November 2021 at the age of 41, Virgil Abloh will be remembered as one of the most important and influential fashion designers of his time. His last collection"The 50" embodied the designer's desire to make his products more accessible by organising an exclusive access system on the 50 pairs designed for the SNKRS application. But the announcement of his death has had a huge impact on the resale market and the prices of the pairs, which are becoming more and more coveted around the world. As demand has increased, it has become more and more difficult to obtain a model Off-White. At Wethenew, we do our utmost to enable you to buy your rare and exclusive models in the best conditions and at the best prices. Offering you the best possible experience is paramount, despite the many changes in the market.

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