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The most influential brands in the sneakers such as the Air JordanThe most influential brands in the market, such as the "S" range, separate the men's and women's models, not in the colors used but rather in the way the foot is cut. It is more commonly called "sizing". For the women's sizing, the EU size does not change from a men's sizing, especially on the most popular sneakers such as the mythical Air Jordan 1.
It is also important to note that other brands like New Balance or even Yeezy have chosen not to make the distinction between men and women. The models are mainly unisex with a much wider range of sizes, sometimes extending to 47 1/3 on Wethenew. We don't take into account the gendered sizing and we propose the same sizes on all our models, whatever the brand.
It all began in the early 1980s, when the creative teams of Nike want to integrate their Air technology into a basketball model. For this purpose, the Swoosh brand calls on Bruce Kilgore which will create the Air Force 1. Unveiled in 1982, it will be marketed at a price of 80$.. The name is inspired by the famous plane used by the President of the United States and also echoes the technology hidden under the insole that will provide better cushioning for the players' trainers. This air bubble is a real innovation for the time. It made its mark thanks to Nike's marketing efforts to make people believe that with this model, trainer lovers would be able to spectacular jumps. To promote the trainers, the Swoosh brand calls on six NBA players for the Air Force One campaign: Moses Malone, Michael Cooper, Jamaal Wilkes, Bobby Jones, Mychal Thompson, and Calvin Natt. Initially, Nike only wanted to run the trainers for two years and then move on, but sneakers was so successful that three shop managers from Baltimore beg the equipment manufacturer to provide them with AF1 in view of the cultural impact and the demand of trainer lovers, especially for sneakers women. Today, it is a trendy pair of trainers that is increasingly appealing to women who are fans of sneakers, especially thanks to the Air Force 1 Shadow and Air Force 1 Pixel. In 1985, the Swoosh brand called on Peter Moorefootwear designer who designs the Nike Dunk Low. Initially designed for college players, the sneakers low-top sneakers will be a hit in early 2020 with original colourways and iconic collaborations. Its limited edition trainers will be highly adored by fans of sneakers retro women's sneakers.
The Boston-based manufacturer, founded in 1906, will experience a hype revival thanks to its sneakers collaboration with Casablanca on the New Balance 327 or with the very popular New Balance 2002R from Salehe Bembury, whichexcels in the design of low-top trainers for women. But one in particular stands out, the one with the New York label: Aime Leon Dore. An alliance that will introduce an archival trainer from the brand, the New Balance 550. Originally released in 1989, the low top trainer designed by the iconic Steven Smith has been a runaway success since 2020. Its perforated leather construction and retro 80's basketball look will appeal to many fans and the curious sneakers. It will be available in several colours and its vintage look will adapt to all styles, especially for women. Teddy Santis, the man behind this success, will be appointed creative director of the Made In USA range in 2021. He will be behind the design of the brand's iconic models such as New Balance 990, New Balance 991 and New Balance 992. These sneakers retro running shoes are a real hit with women, thanks to the dad-shoe trend that is spreading thanks to iterations by Joe Freshgoods or JJJound.
The Converse All Star Chuck Taylor from 1917 is a great success with women's sneakers . A timeless model, it has crossed all generations and all eras. In the world of sneakers, it will be the object of several emblematic collaborations. We can mention the Converse Chuck 70 X Off-White designed by Virgil Abloh or the very popular Converse Chuck 70 X Comme des Garçons Play by Rei Kawakubo. Later, J.W Anderson designed the Converse Run Star Hike in 2020. A true international success, it will be followed by an even more avant-garde evolution, the Converse Run Star Motion. The sneakers for women will be available in high top and low top trainers for a trendy and versatile look in all seasons.
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