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With the rise of the sneakers market, brands such as Nike or Jordan have diversified their products, this time distinguishing between men's and women's sizing. Although the color is not gendered for the majority of the shoes, the difference is noted in the way of sizing. For example, at Nike, the EU sizes remain the same, however the US sizes for men are 1.5 smaller than the women's sizes.
On the other hand, other brands such as Yeezy make the choice to opt for sneakers with a men's sizing, but this way of sizing suggests rather a unisex side on the models, given that the distinction man/woman is not present and it is notably the case on Wethenew with sizes up to 47 1/3.
This is also the case with New Balance, which potentially demonstrates a desire not to get caught up in the male/female divide, judging that a pair of trainers can be worn by both sexes.
Michael Jordan's signature line offers its products Air Jordan around the world starting at 1985. Originally manufactured in South Korea, the Air Jordan 1 will be available in men's sizes 41 to 52. They will be a mixed success at the initial launch of the model. Although sneaker fans will appreciate Peter Moore's design, it will not succeed in seducing the general public in the manner of a Converse All-Star Chuck Taylor. Marketed at $ 65 at the time, it will find a revival the following year in 1986. The skate and rock communities will reappropriate the high top sneaker because of its robust leather upper and its Air unit implanted in the heel which will bring an unequalled comfort in the spectrum of the sneakers of the 80s. Two years later, the Swoosh brand called upon the young Tinker Hatfield, freshly graduated from an architecture school. He was the one who designed the legendary Air Max 1. To avoid losing the contract with MJ, Hatfield took all of the player's comments into account in order to design the best possible model for him. Coupled with his new Air Max technology, he introduced the Air Jordan 3. It quickly became iconic, especially during the 1988 Dunk Contest where His Airness performed a legendary dunk. It was also the first model to introduce the Jumpman logo. It was taken from a photo shoot of MJ where the Chicago Bulls player was wearing New Balance !
Our story begins in 1982, Bruce Kilgore, a young designer at Nike who created the Air Force OneThe Nike One is the first basketball shoe to feature Air technology.This pair is a clever mix of sobriety and technicality. With its pristine white design, white leather frame contrasted by a grey swoosh and strap for the mid and high versions, its outsole is dressed in light grey tones. Legend has it that its style is inspired by the Notre-Dame Cathedral in Paris. The name is a direct reference to the American presidential plane. The Air Force 1 has a special history that makes it one of the most iconic models of sneakers. Nike unveiled the model and democratised it in the 1980s by associating it with the greatest basketball players of the time. In 1985, the Swoosh brand called on Peter Moore, footwear designer who designed the Nike Dunk Low. Its name comes from the spectacular movement where the player makes a jump high enough to perform a tap to get the ball in the hoop without leaving the ball in his hand. The goal? To accompany the players of the biggest university basketball teams. An exclusive contract was signed between the equipment manufacturer and the following universities: TheUniversity ofIowa, Syracuse, St. John, Kentucky, Georgetown, Michigan andUNLV. Seven Nike Dunk High are featured in the Be True To Your School pack. Over the years, the skateboarding community has reclaimed the model thanks to its flat sole and grippy outsole that makes tricks easier without degrading the rugged upper. Its accessibility makes it a must-have for all skateboarders.
A shoemaker by trade, William J. Riley, the creator of the brand, set out to help people with foot problems. The first activity of New Balance was therefore the development of shoeswith orthopaedic soles designed to offer better support for the arch of the foot.
The customised production of the famous orthopaedic insoles was naturally reflected in the development of the brand's future shoes. This is why particular attention has been paid to the design of the insoles and the different technologies of the latter. Always with a view to comfort, different widths of foot are proposed according to sizes available on certain models of trainers . The materials are often made from premium materials such as genuine pigskin leather and all of the manufacturer's pairs are made by hand.
In 2020, the Boston-based equipment manufacturer is experiencing a phenomenal renaissance thanks to a new product communication strategy, original collaborations and impeccable product quality. The brand is partnering with entities that are more or less known to the general public, such as Jaden Smith, Salehe Bembury,the Parisian fashion label Casablanca of Charaf Tajer or the New York firm Aime Leon DoreThe new creative director of the Made In USA line is Teddy Santis, who is also responsible for the 990 range. These personalities have contributed to the launch of successful new models such as the New Balance 550, the New Balance 2002R and the New Balance 327.
Since 2015, Kanye West and his creative team have been collaborating with the German giant Adidas. From this alliance will be born the first Yeezy Boost 350. Comfortable and light, they were quickly adopted by men, thanks to the influence of the Chicago artist's emblematic outfits. Then follows a Yeezy Mania in 2016 with the appearance of the Yeezy Boost 350 V2 which will be adored by all fans of sneakers and which represents a turning point in the field with the appearance of the raffles! In 2017, Ye unveils the Yeezy Boost 700 Wave Runner and establishes the dad-shoe trend. This new model designed by Steven Smith revives the running models of the 90s such as the Nike Air Monarch. Two years later, a new era of comfortable models with an economical, futuristic and minimalist construction is born at the three-strips brand with the Yeezy Slide and the Yeezy Foam Runner.
Fans of low top sneakers with a classic look will turn to sneakers sneakers that have a more timeless aura such as the Adidas Stan Smith or the Le Coq Sportif and Reebok Club C sneakers. They offer sneakers classic retro heritage of the 60s to 80s. Puma sneakers are the direct cousins of Adidas. Vans sneakers have a look that draws its inspiration from skateboarding and the whole Californian culture. Their canvas and rubber structure provides effective durability for a casual sneakers . Running enthusiasts will turn to the Japanese brand Asics which is known for the comfort of its sneakers thanks to its Gel-Lyte technology. Several brands are following the casual chic trend by taking the essence of a classic sneaker with a touch of originality. Axel Arigato is the perfect example; with its low top sneakers that take the design of the classic sneakers tennis shoes and add premium materials. At Wethenew we value the most trendy and limited sneakers of the most hype brands. Our goal? To offer you the most exclusive products in total security.
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