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Travis Scott was born in 1992 in Houston, the capital of Texas, USA. With a grandfather who was a jazz composer and a father who was a musician, the young Travis became passionate about music at an early age. He learned to play the drums and the piano before moving on to electronic music. From Björk to the Sex Pistols, he quickly opened up to a variety of influences. At the age of 16, Travis started rapping, following in the footsteps of his idols Kid Cudi and Kanye West. After that, Jacques Webster, his real name, took the pseudonym of Travis Scott in reference to his favourite uncle. After two years of study, he left university to devote himself solely to his passion. A risky gamble that paid off in 2012 when he was discovered by the rapper TI, who launched his career.
As a young artist, Travis Scott quickly emerged from the shadows thanks to TI and his label. After a few first tracks, the young Texan is contacted by a certain Kanye West. Becoming his mentor, Yeezus helps him produce his first EP "Owl Pharaoh" in 2013. He then released another mixtape in 2014 "Days Before Rodeo". Thanks to these mixtapes, the media and insiders discovered this new talent who already announced himself as one of the future stars of urban music. This time under the label "GOOD MUSIC" of the Chicago rapper/producer/designer, Travis released his first studio album in 2015:"Rodeo".
With his soaring, energetic style, mixing electronic influences, gimmicks and catchy melodies, his album quickly became a critical and commercial success. Travis Scott has established himself as one of the music's leading lights, and is being hailed as the new leader of the rap movement. The artist likes to play with codes and has given himself many nicknames during his career. The best known is"La Flame", taken from an American urban expression symbolising an energetic and uncontrollable atmosphere. "Cactus Jack" is also often used by the rapper. A direct reference to his first name Jacques, it is also a nod to his Texan origins and the villain of Hal Needham's 1979 parody western.
In 2016, the Houston-born artist unveiled his second album "Birds in The Trap Sing McKnight", which would establish him as the prince of trap. This was followed by several solo and collaborative projects, including one with Quavo from the group Migos. But it was in 2018 that "La Flame" was to become totally emancipated and take the crown of rap king once again. After a powerful media and marketing campaign, his highly anticipated third album "ASTROWORLD" was released, inscribing his name in culture for all eternity.
Fashion lover, Travis Scott illustrates himself beyond music by his style and his taste for beautiful pieces. Trendsetter, the 26-year-old is a true lover of luxury and "luxury fashion". He made his first collaboration in 2017 with the brand Helmut Lang. From Louis Vuitton through the many streetwear brands, "La Flame" is at the heart of the trend, cultivating its own visual identity. He also models for many brands. Passionate about sneakers, he was one of the first to wear a pair Yeezy when their release was announced. He collaborates for the very first time with Nike on a pair of Air Force 1 in 2017, which he reissues in a Sail version in 2018 that precedes the famous Jordan 1.
Also a big fan of the brand Air Jordanhe reworked the model of the Air Jordan Trunner LX model to his image. The few copies of this pair will be exclusively for his personal use and will not be released in stores.
Today one of the most sought after pairs on the market, he continues with other models. He mainly declines silhouettes of the Jumpman brand :
- In 2018, the Air Jordan 4 "Cactus Jack" and its electric blue upper. The pair is furthermore edited in several other versions "Friends and Family": Purpe, Grey and Nike Air.
- In 2019, the Air Jordan 1 Travis Scott "Cactus Jack" with its taupe-colored base and reverse swoosh. Teased on social networks, the model is released in small quantities the night of the Grammys ceremony in February. It is released a few weeks later, along with a streetwear collection.
We note that a Air Jordan 33 NRG "Army Olive" is also available since February. Many other models are expected in the future: a Jordan 6 should be released, two new Jordan 1 and a new version of the Nike Air Force 1. The future of the child prodigy of Houston, of which he was appointed ambassador of arts and education, is bright. It is certain that Travis Scott aka Cactus Jack is destined to enter the pantheon of artists who have left an indelible mark in the history of music and fashion.
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